An Overview of Digital Marketing Channels

Digital Marketing uses electronic media to create awareness and/or promote a brand or a product or services of a business. With enormous, ever-growing climb in the number of people using smart phones, laptops and other electronic gadgets, and even bigger rise in the Internet usage, advertising in these media has become a necessity as well as a priority for the companies, online advertising becoming the most important business strategy for them.

While the Internet is the prominent area that can be used to engage the consumer base with online ads, the other media include IMs, Emails, Mobile apps, online videos, game ads, digital billboards etc.

Digital Marketing, unlike traditional marketing is not restricted arena. You can take your products and services to people who are on the go, who play games, who watch videos, all those who stay connected to the web via social media, discussion forum, instant messaging, emails, etc.

Moreover, it is not that only you talk about your brand as it happens with traditional methods. With digital media winning over other media as a source of entertainment, shopping, news etc, there are viable chances that you have different people talk about your business differently all over the web, with their peers, partners, friends or in their blogs. And those opinions make a lot of difference than what you have go to say. Creating online content, in any form, text, video or ads that can engage and that can be valued, trusted by your potential customers is very important in digital marketing.

Content Marketing:

Content Marketing often called as ‘Search Engine Optimization’ is the heart of digital marketing. Relevant, informative and meaningful content in websites, news media about your product can do magical wonders in bringing your website up in the search engine ranking and drive traffic to the website.

Useful documentations, help manuals and guides can be made available online for making heads turn to your business.

Email marketing:

This method ensures a direct connect with your potential and existing customers. Sending out emails on the latest events, announcements now and then and emails those solicit sales, request business can help create a nice business-customer relationship.

Also, sending well-designed e-newsletters periodically keeping the clients and clients-to-be informed of various things about the organization, products, services etc.

Social Media Marketing:

One of the best ways to reach targeted audience. Social networking has grown quite impressively over the years and more and more people making their presence here on a daily basis.

Picking the right set of audience who could be your potential customers and targeting them with campaigns of your products and services, in a non-intrusive yet striking manner can help you achieve your business goals.

Pay-Per-Click Advertising:

Setting up a Pay-Per-Click (PPC) account on search engines to bring your business URLS on the pages of the search results, which can grab attention of the consumers. It’s a win-win for both search engines and the business clients, search engines get revenue for each click from the consumer whereas the business gets a direct click to their website from who could be its potential customer.

Managing, understanding the customer requirements and establishing relevant communications with them lies at the heart of digital marketing. Both can be achieved through online channels – web, social media, mobile apps, emails, etc. Ultimately, all these marketing strategies aim at converting the customer’s engaging experience on the online advertising platform to sales.

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Amol Gopale

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